The new campaign for the KASTORIA International Fur Fair that is to be held from 9-11 April 2025 marks its 50^th anniversary and the beginning of a new chapter in its organization, further strengthening its commitment to ensure an ongoing and open dialogue with the fur industry.

The campaign’s narrative incorporates the key characteristics that define the fair’s 50-year path, which is deeply rooted in its tradition and principles, while at the same time being so timeless and current.

The location is dominated by granite, a symbol of its resilience and steadfast commitment to the institution’s values. The golden streaks symbolize its “rich” course and the celebration of its golden anniversary. The white statement silhouettes highlight the harmony, variety of goods on offer and the changes it has undergone through the course of these fifty years.

The institution has remained true to its identity and the campaign is a statement of its stance and position in the global market for 50 years!